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Less car stress. More drive.
Our Annual
GoGoGirlGo Car Buying Survey
Every year, GoGoGirlGo surveys women across the United States to understand how they shop for cars — what matters most, what frustrates them, and where the dealership experience still falls short.
These insights shape our editorial, empower our audience, and help the industry see what women really want.
About the GoGoGirlGo survey
The GoGoGirlGo Women & Car-Buying Survey is an annual research initiative focused on the attitudes, experiences, and priorities of women car buyers.
We use this data to highlight industry gaps, increase transparency, and help women shop smarter — and feel more confident.
Read more survey analysis
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